I bring the precision of an industrial design background to the way I build and scale digital products. Over the last several years I've worked across SaaS and eCommerce ecosystems, operating at both the strategic and execution layer. The result is work where every interaction is as intentional as it looks.

My Experience

Full Time Roles Include:

• Square (Block): Led design quality for eCommerce and Restaurants. I drove usability testing and interaction reviews across responsive web, mobile, and POS workflows—improving reliability and measurable customer outcomes.

• DskuareD: As Founding Product Designer, I lead end-to-end strategy for global clients. My work spans UX research and brand systems, refining everything from onboarding flows to complex web platforms.

  
  

  Part time/ Contract Roles Include:

  
  

• Mercor Intelligence: Independent contractor providing UX design expertise to enhance AI model experiences for leading AI research labs.

• FutureFund: Sole designer and QA lead, rebuilt end to end with a constraint-first interaction model for non-technical users in live event environments.

• Danone: Infographic and presentation design for the Fortimel cancer nutrition division, translating clinical data into accessible visual communication.

• Precise Health: Digital product and brand design balancing clinical credibility with accessible visual language across patient and practitioner touchpoints.

• Lancer Reinforcements: End to end UI, visual identity and marketing design across a multi-platform brand system for mobile and web.

• Chapter AI: Contract product designer for an AI-powered OEM dashboard in the Netherlands, translating complex data into a clean operational interface.

• That Dam Yogi: Brand and web design for a boutique Amsterdam yoga studio, building a cohesive identity rooted in community-led positioning.

• Hannah Benchtops NZ: Brand and web design for an Auckland kitchen manufacturer, communicating craftsmanship through a considered digital purchase experience.

My Approach

I thrive where strategy meets operations. My process is rooted in three pillars:

• Systems Thinking: Building scalable frameworks that maintain consistency across platforms.

• Tactile Quality: Bringing an industrial designer’s eye for ergonomics and detail to digital interfaces.

• Accessibility & Clarity: Ensuring design is inclusive, efficient, and performance-driven.

Let’s Build

I’m drawn to work that balances building with learning, where curiosity meets the grit required to ship. If you value design that is both strategic and highly polished, let’s connect.