I came into product design from automotive, which trained me to think in systems, sweat the details, and design for longevity rather than the next release. That sensibility has carried through everything since, from fintech at scale to running my own agency across four industries.

I now also train AI models on design best practices, which has sharpened how I think about craft. It has pushed my freelance work toward clients who care about polish, the ones who understand that defaulting to AI output without taste or intention produces something that looks like everything else.

I am interested in the problem that is quietly arriving, and I am solving for it one deliberate decision at a time.